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Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision
Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved April 28, 2024, from